National launches
Brand, product and channel launches built for national scale
Market share growth
Company-changing gains in national rank and membership
Innovation
New channels, models and partnerships built from the ground up
Current engagements
Go-to-market strategy
Segmentation, positioning and offer design.
Distribution frameworks
Channel design for commercial, group and individual markets.
Practice design
Frameworks and service models for advisory firms building healthcare practices.
Market perspective
Industry-level views for investors and diligence teams.
How I work: a limited number of engagements, project-based and clearly scoped, built on the client's own data and market context.
Background: Fortune 5 national divisional sales leadership · Marketing, sales and business development for regional health plans and specialty providers · 18 years with advertising, PR and digital agencies